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Russell Whiting
Head of eCommerce & Telecoms

Head of eCommerce at XT4, started his career in advertising as a creative director working with blue–chip clients.  Russell is one of the pioneers of the digital age, introducing web technologies to large corporates in the early 90’s, conceiving the first online shops using credit/debit card payments along with web publishing systems now common place in our digital world. 

An expert in eCommerce and digital marketing, utilising tools including Plentymarkets, Shopify, Woo-Commerce and Magento.

George Whiting
Creative Director

With valuable millennial expertise, George provides XT4 in all things eCommerce, social media and interactive. Trained in creative design, videography and production, George has provided our clients with technical and media integrations.


An Adobe Creative Suite guru.

Henry Whiting
Content Manager

Henry is a truly creative content producer, managing the production of written word and images, technical product descriptions and social media posts. Henry has a passion for technology, gaming and sport. He writes many articles, product reviews and blogs that empower clients digital presence.

Julie Whiting
HR Director

Julie brings expertise in recruitment and the management of contracting staff. Having worked within large corporates and smaller independent businesses, Julie is qualified in all aspects of human resources.

Peter Richards
Head of media

Head of media at XT4, having spent over 30 years in the advertising industry, with experience across all media, providing expertise in strategic planning that identifies the most cost-effective routes to successful marketing for your business.

With a rounded view of marketing experience, a media owner at ITV in the 80's and 90's moving to the agency side in the 90's and working on the Client side for 365 Corporation in the 00's marketing and implementing the early media driven eCommerce solutions. 

Sam Sammour
IT Director

A technology evangelist. Having been at the forefront of some of the most exciting technology developments of our time across the internet, telecoms, mobile and beyond.

An expert in Javascript, HTML, CSS, Java, C#, Perl and SQL.

Kevin Watts
Head of media production

Kev,  has 20+ years experience in creating award winning film. A creative and imaginative maverick, Kev is passionate about extreme sports and has produced some of the most exciting and original documentaries around the world for major TV and corporate clients.

An expert in Adobe Premier, After-effects and Apple Final Cut Pro.

Paul Richards
Analytics & Planning

Paul is an expert in analysing data and planning a media strategy that can be followed by data-mining statistics on campaigns, enabling comprehensive and relevant reporting. Paul has the ability to quickly spot any opportunities or requirement within his analytics that adds true value to the clients eCommerce marketing.

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